March 2026 VOLUME:12 ISSUE 1

COMMERCE & MANAGEMENT JOURNAL

Workforce Planning and Strategic Human Resource Management: A Research Perspective

Dr. Shivangi Awasth

  • Pages: 1-8
    • <p>Human Resource Planning (HRP) is a systematic process of forecasting an organization&rsquo;s future human resource requirements and ensuring the availability of qualified employees to achieve organizational objectives effectively. In the modern business environment, organizations face challenges such as globalization, technological advancements, workforce diversity, changing labor markets, and increased competition. Human Resource Planning helps organizations align workforce capabilities with strategic goals, improve productivity, reduce labor shortages, and enhance organizational performance. This research paper examines the concept, importance, objectives, process, and applications of Human Resource Planning in organizations. The study also reviews existing literature related to HRP and evaluates its impact on workforce management and organizational effectiveness. A descriptive and analytical research methodology based on secondary data has been adopted for the study. The findings indicate that effective HR planning improves recruitment, employee development, succession planning, and resource utilization while reducing labor-related risks. However, challenges such as environmental uncertainty, technological change, and inaccurate forecasting affect HR planning effectiveness. The paper concludes that Human Resource Planning is essential for sustainable organizational growth and strategic human resource management. Recommendations are provided to improve HR planning practices through technology integration and strategic workforce analysis.</p>

An Empirical Study of Agricultural Marketing and Consumer Preferences

Dr. A. K. Dubey

  • Pages: 1-9
    • <p>Agricultural marketing and consumer behavior are closely interconnected components of the agricultural economy that significantly influence production, distribution, pricing, and consumption of agricultural products. Agricultural marketing involves activities related to the movement of agricultural goods from producers to consumers, while consumer behavior refers to the decision-making processes and purchasing patterns of consumers. In recent years, globalization, technological advancements, urbanization, and changing lifestyles have transformed agricultural marketing systems and consumer preferences. This research paper examines the concept, importance, functions, and challenges of agricultural marketing and analyzes consumer behavior toward agricultural products. The study reviews existing literature related to agricultural marketing systems, consumer buying behavior, and sustainable food consumption. A descriptive and analytical research methodology based on secondary data has been adopted for the study. The findings indicate that effective agricultural marketing improves farmers&rsquo; income, market efficiency, product quality, and consumer satisfaction. Consumer behavior is influenced by factors such as price, quality, income, health awareness, branding, and sustainability concerns. However, challenges such as market inefficiencies, price fluctuations, inadequate infrastructure, and changing consumer preferences continue to affect the agricultural sector. The paper concludes that modernization of agricultural marketing systems and understanding consumer behavior are essential for agricultural sustainability and economic development.</p>

A Study on Green Marketing Strategies and Consumer Buying Behavior

Gurmeet Singh

  • Pages: 1-9
    • <p>Green marketing has emerged as an important business strategy in response to increasing environmental concerns, climate change, and consumer awareness regarding sustainable consumption. It refers to the promotion and marketing of environmentally friendly products, services, and business practices that minimize negative impacts on the environment. Organizations across industries are increasingly adopting green marketing strategies to improve corporate image, gain competitive advantage, and contribute to sustainable development. This research paper examines the concept, importance, objectives, strategies, benefits, challenges, and applications of green marketing in modern business organizations. The study also reviews existing literature related to green marketing and analyzes consumer behavior toward environmentally sustainable products. A descriptive and analytical research methodology based on secondary data has been used to evaluate the effectiveness of green marketing practices. The findings reveal that green marketing positively influences consumer purchasing behavior, brand loyalty, and corporate reputation. However, challenges such as high costs, greenwashing, lack of consumer awareness, and regulatory issues continue to affect implementation. The paper concludes that green marketing is essential for sustainable business growth and environmental protection. Recommendations are provided for improving green marketing strategies and consumer awareness.</p>

Modern Recruitment and Selection Practices in Organizational Development

Dr. Indu Shukla

  • Pages: 1-6
    • <p>Recruitment and selection are fundamental functions of Human Resource Management (HRM) that determine the quality and effectiveness of an organization&rsquo;s workforce. Recruitment refers to the process of attracting qualified candidates for job vacancies, while selection involves evaluating and choosing the most suitable candidates for employment. In today&rsquo;s competitive and dynamic business environment, organizations face challenges such as talent shortages, technological disruption, globalization, and changing employee expectations. Effective recruitment and selection practices are essential for improving organizational performance, productivity, and employee retention. This research paper examines the concept, importance, process, methods, and challenges of recruitment and selection in modern organizations. It also reviews existing literature on hiring practices and talent acquisition strategies. A descriptive and analytical research methodology based on secondary data has been used to evaluate recruitment and selection systems. The findings reveal that structured recruitment and selection processes improve workforce quality, reduce employee turnover, and enhance organizational efficiency. However, challenges such as bias, high recruitment costs, skill mismatches, and technological changes continue to affect hiring effectiveness. The paper concludes that organizations must adopt modern, technology-driven, and fair recruitment practices to attract and retain top talent</p>
other Journals